Colorcast to showcase the Colorcast App in the Entertainment, Gaming & Content category 

(AUSTIN, TX) February 23, 2021 — Colorcast, the first of its kind audio-only broadcasting app that allows anyone with a smartphone and a hint of wit to share their opinions, their analysis, and their emotions in real-time, was selected as an alternate in the Entertainment, Gaming & Content category for the 11th annual SXSW Pitch®

SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Online (March 16-20, 2021), where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a virtual audience. Out of the more than 500 companies that applied to present at SXSW Pitch 2021, Colorcast was selected among the 16 alternates spanning 8 separate categories.

2021 Categories include Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, Social & Culture.

“SXSW Pitch is having an incredible year in the recruiting, and showcasing of, the best and the brightest startups from around the globe,” said SXSW Pitch Event Producer Chris Valentine. “Despite the global pandemics, the startup community has responded positively to our call for participation, and with this SXSW is able to feature an incredible class of startups that we believe will change the landscape of the technology world.”

The two-day event will be presented on Wednesday, March 17th and Thursday, March 18th during SXSW Online. The winners for each category will be announced during the SXSW Pitch Award Ceremony on Thursday, March 18th. 

Colorcast will present among four other companies in the Entertainment, Gaming & Content category on Thursday, March 18th. 

“We are so thrilled to be a part of SXSW Pitch,” said Evan Kirkham, Founder and CEO of Colorcast. “Even as an alternate, this is an incredible opportunity for us to share the unique functionality of our product, what we’re doing differently, and how Colorcast is changing the way people interact with live TV. SXSW has continuously been a forum for new and emerging companies to share their world-changing ideas and we are extremely happy to be a part of it.”

Colorcast, the first of its kind audio-only broadcasting app, allows anyone with a smartphone and a hint of wit to share their opinions, their analysis, and their emotions in real-time. Download the Colorcast app, click the event that matches what’s on TV, and that’s it, you’re already “On Air” or immersed in live audio content. From there, users, or “Casters,” can grow their audience with Colorcast’s rewarding “share” features and track stats, get verified, and monetize casts. Whether users are more of talkers or listeners, they don’t have to be glued to their phones to enjoy Colorcast. Minimize the app, continue scrolling through social feeds, text friends, or lose the phone in the couch cushions – users will still be producing or immersed in quality audio-content. Plus, Colorcast’s new syncing feature allows Casters and listeners to sync their casts accordingly. The proprietary technology enables listeners to pair their audio and TV streams in tandem with a Caster’s stream so that there are no spoilers during live broadcasts. This technology changes the way people can engage with one another while watching live TV so that a Caster’s reactions make sense and are timely.

With Colorcast, live TV will never be the same.

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